Pink Ribbon 2026 – From Wounds to Dreams
Airam is taking part in the Pink Ribbon campaign for the 11th time with its practical everyday products. Buy a campaign product for yourself or as a gift – and at the same time, make an important contribution by supporting Finnish cancer research. The campaign products are available at S Group and K Group stores.
Cancer affects an increasing number of people in Finland. More than 39,000 cases of cancer are diagnosed each year, and the number continues to rise. However, three out of four people now recover from cancer or are able to live with the disease for many years. This positive development is the result of decades of cancer research. Continuing to develop treatments, however, requires long-term funding for research.
This autumn’s Pink Ribbon fundraising campaign highlights aggressive cancers. They can progress rapidly and are difficult to treat.
This year’s Pink Ribbon and wristband were designed by artist Lauri Haav, who lost his mother to cancer. For Lauri, butterflies became a symbol of life continuing despite loss. “This Pink Ribbon is a reminder that even a small act can touch someone’s life and help them get back on their wings.”
You can support this important fundraising campaign by purchasing campaign products, a Pink Ribbon or wristband, or by making a donation on the Cancer Foundation’s campaign website.
